experts are wrong to think they can ease fears about a risk simply by “getting the facts out.” If an engineer tells people they shouldn’t worry because the chance of the reactor melting down and spewing vast radioactive clouds that would saturate their children and put them at risk of cancer . . . well, they won’t be swayed by the odds. Only the rational mind—Head—cares about odds and, as we have seen, most people are not accustomed to the effort required for Head to intervene and correct Gut. Our natural inclination is to go with our intuitive judgment.
