In the ensuing cacophony, terrestrial capitalists – traditional car companies, oil corporations, steel producers and the like – were happy to sit on their growing paper wealth, transforming it into real estate or other traditional assets. By contrast, cloudalists like Jeff Bezos and Elon Musk acted quickly to turn their paper wealth, before it vanished, into a far greater value extractor: cloud capital. Both knew that profit was irrelevant. What mattered was seizing the opportunity to establish total market dominance.