The reason they cannot be thought of as markets is that the cloudalists’ algorithms succeed in isolating every buyer from every other buyer, and every seller from every other seller. As a result, the cloudalist’s algorithm concentrates in itself the power to match buyers and sellers – which is the exact opposite of what a market is meant to be: decentralised. Such power vested in the cloudalist’s algorithm grants its owner the capacity to charge sellers (i.e. conventional capitalists) large amounts of rent (cloud rent) for access to customers.
