Market for Professionalised Influencers – A new type of manager began to dominate the conglomerates, pushing aside the engineers who used to rise through the company’s ranks. A whole market for their services, and for training them (e.g. the cult of the MBA), extended from traditional industrial sectors to Wall Street and even to public administration. Market for People’s Attention – The Consumer Command Service Sector was dedicated to capturing the attention of television and radio audiences before selling it on to advertisers (see Chapter 2 – Attention markets and the Soviets’ revenge).
