Brute Force: the power to command by exercising (or credibly threatening) different forms of physical violence. 7.2 Political (or Agenda Setting) Power: the capacity to determine (a) who is represented in the forums where collective decisions are reached; (b) what is being debated, discussed and decided upon in these forums; and (c) what issues remain unspoken, tacit, buried across society. 7.3 Soft (or Propaganda) Power: the power to shape what others think, are prepared to tolerate, to wish for and, ultimately, to do. Capitalism introduced a fourth type of extractive power, which helped it
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