Cloud Capital – Cloud capital’s third nature (see 1.3.3) made possible the full automation of the technostructure’s service sectors (8.1 and 8.2) whose purpose was to modify, in the interest of capital, the behaviour of workers and consumers. The result was a new type of capital (cloud capital) which became a produced means of, on the one hand, commanding labour and, on the other, of extracting cloud rent from capitalists for access to consumers (9.1 and 9.2).
