Make it inviting. Deliver a strong title or subject line that's your invitation. Limit your e-mail to the original window. Your message is too long if the recipient has to scroll down to read it. Embrace the white space. Make sure there's white space and balance throughout the text. Instead of 8- to 10-sentence paragraphs, make them three to four sentences with returns in between. Make it bold. If you have a key idea in a document, call it out by making it bold.
