Brief: Make a Bigger Impact by Saying Less

by Joseph McCormack

It's about lean communication. It's like Six Sigma for your mouth.

ADD: awareness, discipline, and decisiveness.

“Being brief is not just about time. What's more important is how long it feels to the audience.”

The source of that stress? Executives suffer growing pressure from: 1. Information inundation: an unending flood of words, images, sounds, and social media 2. Inattention: an inability to stay focused on one item for more than 10 seconds 3. Interruptions: a steady stream of problems competing for time and consideration 4. Impatience: a growing intolerance for results