Matt Potter

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Inverted-U curves have three parts, and each part follows a different logic.3 There’s the left side, where doing more or having more makes things better. There’s the flat middle, where doing more doesn’t make much of a difference. And there’s the right side, where doing more or having more makes things worse.4
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
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