David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

by Malcolm Gladwell

Underdogs win all the time. Why, then, are we so shocked every time a David beats a Goliath? Why do we automatically assume that someone who is smaller or poorer or less skilled is necessarily at a disadvantage?

There is a set of advantages that have to do with material resources, and there is a set that have to do with the absence of material resources—and the reason underdogs win as often as they do is that the latter is sometimes every bit the equal of the former.