Men, no less than women, understand that market work must come first—not just for survival, but also for self-respect.25 Because paid work bestows social status as well as economic rewards, few men can sidestep the pressure to measure their own worth in terms of market value. Those who try to resist must cope with pervasive social cues reminding them of its importance. Since care work remains devalued and largely invisible, market logic leaves men with little incentive or opportunity to shift the balance.26
