we were loath to make more great content and products for Dow Jones. In post-event surveys, D attendees ranked Walt’s and my rapport, our interviews, and even the food higher than our affiliation with the Wall Street Journal. This penny was beginning to drop with a lot of media figures, as it became clearer that you could build a powerful personal brand—and business—without a big media name behind you. Walt was a pioneer in this shift as he established trust with his readers directly.
