When Walt and I weighed all the variables, it became apparent that NBC News was offering the best deal and partnership. We liked the idea of linking with a national broadcast outlet, and both of us had previous contributor relationships that would be extended to our staff in new ways. We also thought these partners could help us with events, advertising, and marketing. As the second investor, we picked former Yahoo CEO Terry Semel, who had started a media-focused investment fund after he left Yahoo. Semel offered strong ties to Hollywood after his long career there. But mostly, we chose him
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