Most Apple products are well made, meticulously designed, and work beautifully. Some tech innovators focus on the product and others focus on the consumer. Jeff Bezos, for example, approached Amazon with an astonishing consumer sensibility. He’d do anything for the customer—almost to a fault. But Jobs pushed Apple to be more of a product-driven culture. Other companies didn’t seem to care about either the consumer or the product. It sucks when people settle for an uninspiring product. Facebook comes to mind.

