Despite a tiny $5 billion in annual revenue, Twitter’s influence was often compared to Meta’s, which pulled in $116 billion in 2022. Twitter dominated the zeitgeist, populated by a coterie of celebrities, politicians, and media heavyweights all vying to be the dunk master of the platform. That title, eventually, went hands down to @realDonaldTrump, who used Twitter as a megaphone to become the world’s biggest troll.

