YouTube also seemed to come out of nowhere, founded in 2005 by former PayPal employees Hurley, Steve Chen, and Jawed Karim. After cleaning the clock of Google Video, YouTube triggered a bidding war between the search company and Yahoo. The founders finally agreed to selling to Google in 2006 for $1.65 billion. (Some fifteen years later, YouTube generated $28.8 billion in revenue for Alphabet in a single year.)

