I advised Zuckerberg to laugh it off and told him to go to the premiere and even hug actor Jesse Eisenberg, who was playing him. “Control the narrative, Mark,” I said. “It’s coming whether you like it or not. And who cares, because you’ll be richer and more famous than any of them in the end.” While he later did laugh it off, including appearing on Saturday Night Live with Eisenberg, Zuckerberg was not of that mindset at this time of the conference. “This is what people will think I’m like, because they believe what’s on the screen,” he said to me, furrowing his unwrinkled brow.
