At that moment he was sorting through how to go public with some modicum of integrity, as he seemed to loathe investment bankers and all the Kabuki theater that went with an IPO. Google would later go public via an unusual “Dutch auction” that involved collecting bids from interested investors to determine the highest price at which it could sell its shares. In a 2010 Harvard Business Review piece titled “How I Did It: Google’s CEO on the Enduring Lessons of a Quirky IPO,” Schmidt explained the theory: “I know this may sound like baloney, but we settled decisively on the Dutch auction after we
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