Corporations are not in business to give money away but to earn it for their shareowners. Therefore, “pure” philanthropy given without an agenda or motives of self-interest is relatively rare and unusual. Ask yourself this question: How will corporate philanthropy, or sponsorship or an in-kind gift (advertising, use of facility space, the provision of pro bono services) help to burnish a company’s brand, improve employee morale, assist in employee recruitment and retention, advance marketing and sales objectives, or contribute to effective government and community relations?
