It is always the solicitors who need to cross the generational divide to encounter their donors. Always. The donors are right, by definition. They deserve to receive information in a form congenial to them. They should be thanked graciously for their generosity, not billed or dunned for an offered gift. Meeting them halfway is 50 percent less than what is required to be successful. In short, nonprofits must tailor the timing and the form of their conduct to the preferences of donors and prospects. There is simply no room for self-indulgent behavior on the part of the solicitor.
