Too often, professionals and volunteers are constrained by history (we’ve always done it this way), by labels (that individual or institution will not be interested in supporting our organization because . . . ), by inertia (what is true of physics is true of fundraising; solicitors at rest tend to stay at rest, those in motion tend to remain in motion), and by risk aversion (don’t go there, he or she may say no or, don’t go down that alley, it may be blind).
