The client conference, in other words, is a task engine—an efficient generator of numerous urgent small things to do. The market report, on the other hand, represents a different type of energy investment. It will require regular long blocks of time in which you must gather data, process it, and reflect on what it all means. This will be mentally demanding and, at times, perhaps tedious. But it will generate very few urgent small tasks and therefore make few demands on your attention outside of the blocks of time you’ve already set aside to work on it. Writing the report might not be easy, but
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