The Complete Idiot's Guide to Cold Calling: Expert Advice for Overcoming Fear, Building Confidence, and Finding Your Sales V

by Keith Rosen MCC

• Cold calling is informative. It lets the prospect know where they can locate the best product/service they need. • Cold calling is beneficial. I can share all the incredible advantages of my product/service with the people who can benefit from it most. • Cold calling is a way to genuinely deliver value, educate my prospects, serve people, and improve people’s lives, regardless of whether I make the sale. • Cold calling enables me to become a prospect’s trusted expert or advisor so that they can make the best purchasing decision. • Cold calling is a way to prevent people from making potentially costly mistakes that result from purchasing the wrong product/ service or using a company that may not effectively fill their needs. • Cold calling makes it possible to earn the business of more prospects who I wouldn’t have the opportunity to connect with otherwise. The more I cold call, the more I sell. The more I sell, the more happy customers I have.