• I don’t want to say the wrong thing. • I don’t want to look bad. • I don’t want to be a nuisance. • I don’t want to impose. • I don’t want to be rejected or hear “No.” • I don’t want to blow it! I, I, I, I, I! Look at the first word that begins each preceding statement. Making the selling and cold calling process about you is the number-one road-block to successful prospecting and the number-one cause of cold calling reluctance.
