Based on this depiction, cold calling would be defined as the act of calling on or approaching someone with the intention of converting him or her into a prospect and who … • Does not know you. • You do not know. • Is not expecting your call or contact. • You have never called on before. • You know very little if anything about, especially as it relates to their needs, situation, challenges, decision-making process, goals, company, or career. • May or may not be a fit with what you are offering.
