Most salespeople are more inclined to generate the desired result they seek during a cold call when they aren’t concerned about whether or not they will sell. And this feeling, according to them, usually surfaces right after they had a successful cold call or reached their monthly sales quota. In other words, these salespeople weren’t attached to the expectation of having to sell the client because it was no longer a “have to” for them. Because they already reached their daily or monthly goal, in their mind the rest was gravy. The pressure to produce was lifted
