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Walt Mossberg at the Wall Street Journal, David Pogue at the New York Times, and Edward Baig at USA Today.
Neither group gets to see the final design. The company has a cell structure, each group isolated from the other, like a spy agency or a terrorist organization.
It never says, “We’re revolutionary. Really.” It uses the storytelling of its advertising to convey this message, often as a subtext.
“They always have this freshness in graphic design. The look is very simple and very iconic. It’s so distinctive that it has a look to
Diseño gráfico en video sin speech. Concepto y vanguardia
itself,”
Warren B...
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“Soon enough people are talking about it, and it gets into others’ advertising. You see the same layouts, the same motifs, in other ads, in magazine and newspaper layouts. There’s a whole graphic design look; suddenly other advertisers have embraced it. The ‘Think Different’ posters. People put them on their wall. That’s really successful advertising. The ads became a phenomenon.
Argument and debate foster creative thinking.
In everything Jobs does, there’s a sense of mission.
it’s OK to be an asshole, as long as you’re passionate about it.
“The goal was never to beat the competition, or to make a lot of money; it was to do the greatest thing possible, or even a little greater,”
Basically, everybody gets a salary and stock. . . . It’s a very egalitarian way to run a company that Hewlett-Packard pioneered and that Apple, I would like to think, helped establish.”
When it comes to innovation, Jobs is fond of quoting Picasso’s famous dictum: good artists copy; great artists steal. To which Jobs adds: “And we have always been shameless about stealing great ideas.”
Across the board, much of Apple’s software is integrated: Address Book is integrated with iCal which is integrated with iSync which is integrated with Address Book, and so on. This level of interoperability is unique to Apple.
A lot of companies don’t really have control, or they can’t really work in a collaborative way to truly make a system. We’re really about a system.”7
