“We choose to be positive … Success is giving your best at all times, no matter the circumstances … We do the right things for the right reasons, all the time” (which is, in fact, a throwback line to the days of Layton Shoemaker). The point is that these teams have created a common and energizing language to keep the issue top of mind and universally understood. It’s memorable and it resonates. Then, they make a priority of communicating the principle often.
