The ultimate irony is that an entire industry, worth five billion dollars in the USA (2008) alone,[253] has been built on destroying the reputation of butter and then trying to reproduce the substance. Butter is mostly saturated fat, naturally solid at room temperature and it has a natural colour. The first part of the imitation process is to take liquid oils, usually cheap and low quality vegetable oils, and then turn them into solid fats in some way. Hydrogenation is one way, increasingly less acceptable nowadays but still done. In this process the oils are heated and pressurised and
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