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Interfaces are not things, but rather processes that effect a result of whatever kind.
Manovich would rather make the argument that new media are first and foremost aesthetic objects.
Today all media are a question of synecdoche (scaling a part for the whole), not indexicality (pointing from here to there).
The world no longer indicates to us what it is. We indicate ourselves to it, and in doing so the world materializes in our image.
For Kittler and McLuhan alike, media mean hypomnesis. They define media via the externalization of man into objects.
A philosophy of mediation will tend to proliferate multiplicity; a philosophy of media will tend to agglomerate difference into reified objects.
The machine is an ethic because it is premised on the notion that objects are subject to definition and manipulation according to a set of principles for action.
And this is the interface effect again, only in different language: the computer is not an object, or a creator of objects, it is a process or active threshold mediating between two states.
Romanticism and cybernetic systems theory: play today is a synthesis of these two influences.