Lynna’s Kindle Notes & Highlights

Neuromarketing For Dummies, by Stephen Genco

A story can activate the same areas in the brain that are activated by equivalent real-world experiences.

See Lynna’s 18 highlights

Neuromarketing For Dummies

Neuromarketing For Dummies

by Stephen Genco

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars