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Kindle Notes & Highlights
A well-known copywriter and direct mail expert used to say, if you can sell books and service through advertising, you can sell anything.
Find the thing your prospect is interested in and
make it your point of contact, rather than rush in and try to tell him something about your proposition, your goods, your interests.
For back of every successful letter, as back of every sale, is a created feeling that impels the reader to act as you want him.
Tell a man something new and you have his attention. Give it a personal twist or show its relation to his business and you have his interest.
