To do that, you must show how he is going to benefit, and you cannot do it unless you have the faculty of putting yourself in his place. Would you be richer, healthier, happier for having done the thing you ask? Would it help your standing with others? Would it enable you to do anything, write anything, say anything better than you could before? Is it something everyone should have? Would it gratify any passion? Would it enable you to help those you love? Would it prevent loss of money or the respect of others?
Questions to find the right motive to persuade readers to buy
