It has long been my contention that what successfully sells the incredible can be used even more effectively to sell the credible. In this book, Chip and I have painstakingly dissected—pardon the use of that term—the ideas, strategies, tactics that Brinkley used and converted them to principles you can use to promote yourself and your business much more persuasively than ever before. Dr. Brinkley was also a pioneer of media. One of the first, if not the first, to use radio as a direct-response media, even a unique form of infomercial on radio. Given that we operate in a brave new world of
...more
