Coca-Cola® was once sold as a cure for low energy, fatigue and listlessness. Its original formula contained a bit of cocaine, so it probably fulfilled the advertised promise. Vibrators were originally administered to women by physicians in their offices, as a cure for female moodiness and depression. Marketers in the health, alternative health, diet fields somewhat naturally understand the power of promising cures, although evermore restrained in straightforwardly doing so by laws and regulations. People in most other fields don’t usually think of themselves as being in the business of selling
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