At the moment, there is a pretty effective advertising campaign for a travel destination, presenting it as The Cure for a dull, boring, and apparently sexless marriage. It’s not carried out as dramatically as I’d imagine John Brinkley doing it, but it’s there. There is a very successful direct-response print and radio advertising campaign running as of this writing, promising parents an easy, instant cure for disrespectful, ill-behaved, impossible to control children. It’s a campaign John Brinkley would love. In every business, there is the potential to convert to selling ‘The Cure'.
