Brinkley’s product was the transplanting of goat testicles into the male sack and the revolutionary (and documented via testimonials) results that had occurred in his male patients … due to his surgical techniques and skill. In effect, Brinkley offered the fountain of youth, and was not shy about saying so. The operation may have been bogus, despite the copious testimonials. But if you deeply analyze what Dr. Brinkley was really selling, it wasn’t surgery, and it wasn’t even the promised physical effects of the surgery. John Brinkley was giving men self-confidence. A great many businesses have
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