Shakti Chauhan

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Even though he literally re-invented the medicine show and made it a much better business, John Brinkley wasn’t satisfied with simply being a medicine show doctor. He yearned for the prestige and credibility of being the “real thing.” He foresaw untold advantage of being able to present himself as a real doctor, with credentials from a recognized medical school. However, becoming a doctor through the usual channels wasn’t of interest to him. In Brinkley’s money making focused mind, this path was too long and tedious.
Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing
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