List a problem (already brought up but so vitally important as a starting point to effective marketing that it is well worth mentioning again plus one other note of interest here … the more gut-wrenching, earth-shattering, lay-awake-at-night and worry problem you can tap into the better) Present a solution (preferably one that captures the imagination) Offer up yourself as the solution/savior (a worthy goal for anyone that wishes to attract a large and loyal following of customers/clients/patients, etc.) Tap into a well-defined niche (as Dan Kennedy has pointed out in the past “there are
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