Here’s a quick overview of his Marketing Principles we’ll be looking at and illustrating in this book. It’s quite possible some, many or even all of them are already familiar to you, but if so, it’s the bold, brilliant execution of them that is worthy of your study and may inspire you to do more, go farther, push to greater extremes what you know, in promotion of yourself or your business. After all, knowledge is one thing; implementation, another.
