FROM THE BRINKLEY BLUEPRINT: Certainty. John Brinkley was obviously utterly unrestrained and unabashed in promising The Cure, in no uncertain terms. It is, as I often point out, easier to be that strong and straightforward and grandiose if you suspend any requirement to tell the truth and I do not advocate outright fraud. There’s almost no sum of money sufficient to pay for many nights sharing bunk beds in a concrete block cell, with a serial killer named Bruce. However, Brinkley had it right, conceptually. By that I mean, it’s up to you to find a way to be as forceful, bold, dramatic and
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