This ‘Brinkley blueprint’ for personal promotion that I’m referring to has three key elements I should call your attention to. One is the advancement of a clear, focused and usually a shocking or radical or contrarian proposition. A linked second is deliberate controversy. Third, being about something and known for that thing. Fourth is the exploitation of that created personality through every possible media that can get one in front of his target audience. Fifth, not just using media, but when possible, owning it.
