Anyway, that gives you a bit of insight into my twisted mind. I have studied the lives and, to the greatest extent possible the marketing and promotion strategies of great flim-flam artists like Barnum and Houdini, and this book owes some debt of inspiration to a book about Barnum’s marketing by a friend of mine, Joe Vitale: There’s A Customer Born Every Minute. Modern-day Barnums fascinate too, like Trump. But the most audacious from past centuries fascinate most, as they had to pull off their grandiose schemes and escapades without the array of media and ready access to it that we have
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