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Shakti Chauhan
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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing, by Dan S. Kennedy

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The salient question for every business owner to contemplate is: what can I find, create, re-position and present as The Cure for what ails my customer? HIGH VALUE QUESTION: how can YOU present THE Cure for what ails your customer?
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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing
Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing
by Dan S. Kennedy
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