Finally, Brinkley gained authority with a credential: Doctor. He first settled for it by self-appointment and proclamation, and later secured it as legitimate title from a recognized institution, albeit one loose in its requirements. Credentials that convey authority come in many shapes, sizes and types. My friend and student, Diana Coutu, has, for her pizza business, numerous ‘best pizza’ awards and ‘chef awards’ secured from national and international competition, and features them in her every ad, brochure, menu, web site, even on the lid of the pizza box. Does her having secured these
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