Amongst the many ‘lost secrets’ of Brinkley marketing, we can see that the posing of questions that raise and reinforce self-doubt and personal anxiety can be more powerful than the making of assertions and affirmative statements. Some of the greatest classic mail-order/direct-response advertisements of all time-share this approach. Worthy of your research*, for example, are legendary ads and direct-mail campaigns bearing these headlines: • Do You Make These Mistakes In English? • Does Your Child Ever Embarrass You? • Are You Just A Hair Shade Away From Looking Younger And Prettier?
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