There were three things that made it possible for John Brinkley to command the extraordinarily high fees that he did, from a virtually unlimited number of patients, with virtually no resistance, and all three are replicatable. First, it must be noted that Dr. Brinkley’s patients rarely questioned how his goat gland transplant surgery actually worked. There was a presupposition that goats were sexual dynamos, well known by people at the time, as most were farmers or lived among farmers. In fact, it’s thought that that first farmer who came to Brinkley in search of solution for his “lack of pep”
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