At the small business level, it is my contention that human personality is much more critical, and an even greater percentage of stellar successes feature a promotable and heavily promoted person, not a nameless, faceless, inhuman institution. Admittedly, there is more than one way to approach this and be successful, but I steer most of my clients into putting a person in the spotlight, not a company. FROM THE BRINKLEY BLUEPRINT: Being in the business of You
