In my business as a direct-response advertising copywriter, I’ve long made much of proclaiming that I am the highest fee, most expensive copywriter. It’s not a credential bestowed by or secured from any institution or governing body. It’s based on my own research, on copywriters’ published fees in professional directories and at their web sites, and, as far as I know, it is true. It says much. I have, incidentally, only a high school education—no college, and have no other formally issued credentials related to the practice of advertising. I’ve very rarely had that questioned. My self-created
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