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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing, by Dan S. Kennedy

FROM THE BRINKLEY BLUEPRINT: Clear, focused, often shocking proposition Deliberate controversy Purpose or mission: being ABOUT something

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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing

Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing

by Dan S. Kennedy

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